Thursday, August 8, 2013

Clinique unveils a colourful nail innovation" A Different Nail Enamel for Sensitive Skins"

Clinique unveils a colourful nail innovation.
A Different Nail Enamel for Sensitive Skins

Did you know a person touches their eyes on average 200 times a day? With all that comes in contact with hands and fingers throughout the day, there are many culprits that can irritate the eyes. Did you know that nail enamel can cause irritation and even contact dermatitis on the suspectibly thin skin around the eye? Amongst the dermotological community, nail enamel is also considered a significant allergen source for periorbital dermatitis—a facial rash that develops around the lower and upper eyelids. People who suffer from these conditions often-times do not realize the connection between touching and rubbing the eye area, and fresh manicures.

As an allergy tested and 100% fragrance free cosmetic brand, Clinique scientists challenged themselves to develop a nail enamel formulated to minimize unwanted reactions to the nails and skin and eyes.

Six years in the making, Clinique introduces a pioneering innovation to the nail enamel industry: A Different Nail Enamel for Sensitive Skins is formulated to minimize skin sensitivity. It is dermatologist tested, ophthalmologist tested and appropriate for sensitive skins and sensitive eyes.

Clinique conducted extensive research to ensure that A Different Nail Enamel for Sensitive Skins meets Clinique’s standards of utmost quality. In fact, three years of research and three years of product development stand behind A Different Nail Enamel for Senstive Skins. The final revolutionary formula was tested for one month on women with sensitive skin and sensitive eyes.

The formula is beautifully balanced to maintain a high shine and streak free application. It’s quick drying and available in a wide colour variety, including a few of Clinique’s iconic hues and seasonal, trend setting shades. The high gloss finish is chip resistant for seven days of wear when used in tandem with A Different Nail Enamel Base and Top Coat for Sensitive Skins.

Clinique’s new nail enamel also makes at-home application easy. An exceptionally designed thin, flat brush allows for a controlled spread of saturated colour to glide easily and evenly across the nail bed.

12 shades in a rainbow array of go-to colours make up the permanent Clinique nail enamel collection including: Call my Buff, Sweet Tooth, Fizzy, Hi Sweetie, Really Rio, Happy , Red Red Red, Party Red, Black Honey, Indie Rock, Concrete Jungle and Made of Steel.

Let these cute and clever shade names transport you to a different time and frame of mind….

·         Black Honey: Clinique’s iconic, fan favourite Almost Lipstick shade is now for nails and richer than ever.

·         Red Red Red Party Red: Two of Clinique’s most beloved shades of red lipstick now exist for nails.

·         Concrete Jungle, Indie Rock Made of Steel: an array of metallic greys reflect modern, edgy and contemporary style.

A Different Nail Enamel for Sensitive Skins is dermatologist tested, ophthalmologist tested and formulated for sensitive skins. Available at Clinique from June 2013 onwards for INR 1,100/- across India.  

Allergy Tested. 100% Fragrance Free.


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