IKYA KESIRAJU: ESTĒE LAUDER INTRODUCES PURE COLOR STAY-ON SHADOW PAINTS

ESTĒE LAUDER INTRODUCES

PURE COLOR STAY-ON SHADOW PAINTS

BY TOM PECHEUX, ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR

“I wanted to experiment with texture and create a new way of playing with makeup. Pure Color Stay-on Shadow Paints are great for mixing and are an especially easy way to apply makeup – there are infinite possibilities.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

Estée Lauder introduces the unparalleled texture, extreme performance and intense color in creme eyeshadow, Pure Color Stay-On Shadow Paint. Whether it is a bold, right off the runway flash of color or a soft, sophisticated wash of watercolor, this high style collection will drench eyes in a silky smooth buildable mousse creme and captivate with rich pigments to create eye-catching looks that last all day!

BUILDABLE TEXTURE

Pure Color Stay-on Shadow Paints include a range of long lasting hues in a creamy and richly pigmented formula that glides onto the lids with mousse-like softness. Worn alone or mixed to create infinite seductive and sophisticated looks, the truly versatile formula features buildable pigments that envelop lids for seamless, stunning depths of color.

PURE PERFORMANCE

With unbelievable 12-hour wear, the hybrid texture is comfortable, non-creasing and non-fading. Pure Color Stay-on Shadow Paints wrap lids in a smooth creme that glides on and blends easily for pure pigments and light reflecting pearls that stay shimmering all day and well into the night.

PURE PIGMENTS

Infused with True Vision Technology – a unique concept of wrapping concentrated pigments into a crystalline laminate to create a multidimensional look – color is amplified and magnified with a glowing metallic finish. Mousse-like creme lays down a layer of pure pigments to recreate and redefine eyes, while prismatic light reflecting pearls add dazzle to each shade, for glimmering effects ranging from a subtle sheen to a dazzling shimmer finish.

EYE ART: MIX. MATCH. MESMERIZE (SELECT MARKETS ONLY).

Eyes are the canvas, now create. Complete your makeup art kit with Sumptuous Extreme Lash Multiplying Volume Mascara and Double Wear Stay-in-Place Gel Eyeliner in two limited edition hues, Bold Cobalt and Extreme Emerald. Partnered with Pure Color Stay-on Shadow Paints, lids are dramatically shaded, lashes are decadently decorated and eyes are lavishly lined. Choose one shade or mix and match them all. It’s all about creating and playing with a paint box of bold and bright colors to create a mesmerizing look.

PURE COLOR STAY-ON SHADOW PAINTS COLLECTION: Retail Price

Pure Color Stay-On Shadow Paints in Chained INR 1,950

Pure Color Stay-On Shadow Paints in Halo INR 1,950

Pure Color Stay-On Shadow Paints in Pink Zinc INR 1,950

Pure Color Stay-On Shadow Paints in Sinister INR 1,950

Pure Color Stay-On Shadow Paints in Cosmic INR 1,950

Pure Color Stay-On Shadow Paints in Steel INR 1,950

Pure Color Stay-On Shadow Paints in Neon Fuchsia INR 1,950

Pure Color Stay-On Shadow Paints in Bold Cobalt INR 1,950

Pure Color Stay-On Shadow Paints in Extreme Emerald INR 1,950